Propulsion. Seth Godin recently published the blog post, “Hot: A Theory of Propulsion.” A bit abstract, it seems to largely concern the fact that, in this day and age, stationary things fall by the wayside. We need action to acknowledge something as significant. We spend our lives guided by interactive screens that present breaking news, interactive games, and moving GIF’s. While I do not necessarily desire to speak to the current state of contemporary society, I do think the application of “propulsion” to sales is to say the least, significant.
As a salesperson, you need to take initiative. Very rarely, if ever, will you make an effortless sale. You need to propel yourself, to show action in closing a deal. By establishing authority in conversation by way of talking, you are affecting change. One way to do this is skillfully mentioned in Diane Lamont’s blog, “The ‘How’ of Asking Sales Questions”.
While yes, as the sales associate, you must be the one to provoke and prolong conversation, there is a delicate line to toe. You want to involve your prospective customer in a dialogue that does not feel forced but rather fluid. There should be a light atmosphere and casual air surrounding the conversation as statements and replies seamlessly complement each other, building to the foregone conclusion of a closed sale.
One way to facilitate this is through asking questions. Questions illustrate curiosity and care so long as they are asked with deft ability. Inquire about customers’ interests if you know them, and allow them to speak on their passion. Ideally, this will warm the waters and reduce any awkward tension arising from potential social insecurity. Conversation is similar to exercising, and a warm-up lets you ease your muscles into the work-out before lifting heavier weight. The same goes for talking. Warm up a bit and present a friendly image rather than that of the pushy salesman.
Of course, implementing personal questions is easier said than done, like everything else. One must properly balance questions throughout the dialogue and illustrate a sort of active listening. Display that you are listening to what is being said while it is being said rather than just mentally queuing up your next question. One way to do this is by repeating the information back at your customer, like “If I’m hearing you correctly…” or “it is my understanding then, that…”. By displaying comprehension, you are displaying that you care about the customer, because you clearly care enough to listen to what the customer is saying.
Propel yourself forward. Take action. Be active even in seemingly passive activities like listening. Propel your presence and make the sale!