by Tony Bilby | May 23, 2023 | Anthony Bilby, Customer marketing
Email marketing is critical for small businesses to engage with their target audience. When executed strategically, it can drive sales, build brand loyalty, and increase customer retention. However, effective email marketing requires careful planning and adherence to...
by Tony Bilby | May 4, 2023 | Customer marketing
Mastering the sales funnel is essential for any business looking to generate leads and convert them into customers. A sales funnel represents a potential customer’s journey. The journey starts from the awareness stage to the final purchase. By understanding the...
by Tony Bilby | Apr 2, 2023 | Customer marketing
Marketing and sales are two crucial functions of any business, and they are often viewed as separate departments with distinct responsibilities. However, the truth is that marketing and sales are closely intertwined, and they work together to achieve a common goal:...
by Tony Bilby | Nov 29, 2022 | Small Business, Tony Bilby
Besides using them for your personal life, New Year’s resolutions also come in handy for business. As the year draws to a close, taking stock of what you’re doing to improve your company’s performance is essential. Here are five ways your business...
by Tony Bilby | Aug 19, 2022 | Sales, Tony Bilby
There are varying skills involved in marketing and sales, but they should not be separated. While they differ in departments within a company, they can work together to guide prospects and customers to become paid customers. Sales In sales, the goal is to guide the...